EMV technology is being introduced in the United States to help fight card-present fraud and to provide consumers with convenient, secure ways to pay for goods and services. It's important to develop an understanding of EMV and its potential impact on your business. As your trusted payments partner, Sterling is here to provide the education, the products and the support you need to make the transition to EMV.
EMV was developed by Europay, MasterCard and Visa in the mid-1990s and is a global standard for credit and debit cards that is currently being introduced in the U.S. EMV is designed to safeguard merchants against counterfeit card fraud and to protect cardholders from unauthorized use of stolen or lost cards.
EMV may also be referred to as "chip cards," "smart cards" or "chip and PIN." EMV chip cards look like your typical plastic credit and debit cards but have an embedded microchip in addition to the familiar magnetic stripe. The chip provides added security through the generation of a unique, one-time code for every transaction. Because the code changes dynamically, it is useless for any subsequent transaction and is virtually impossible for fraudsters to replicate.
To pay with an EMV chip the customer inserts the chip card in the terminal and then follows the prompts on the screen, being sure to leave the card in the terminal until the transaction is completed.
A contactless EMV card is held over the contactless display on the EMV terminal, sometimes referred to as "tapping" or "waving", until the terminal indicates that it has received the payment information. Contactless is also used to read payment information from electronic wallets like Apple Pay and Google Wallet. Sterling offers convenient, powerful solutions that accept all of these payment types (in addition to standard magnetic stripe cards) in one easy to use, affordable product.