Four Reasons To Offer Gift Cards

Category: Sterling News

Gift cards are an incredibly useful way to increase sales and relationships with your customer base, especially for smaller businesses. Businesses that offer gift cards often see a 30 percent increase in their bottom line, outselling their paper gift certificate counterparts by four to one. Gift cards help give small businesses the competitive edge to rival larger retailers by offering convenience to their customers. November and December are crucial months for sales for all retailers, regardless if they are operating online or from an actual location. Being prepared for the upcoming shopper season before Halloween is imperative. So why offer gift cards to begin with?
  1. Revenue Increases
More than 10 percent of gift card recipients say that they would never or had rarely visited a merchant's location without the incentive of a gift card. When a potential customer receives a gift card, they are now more likely to develop a relationship with the location since they have a select amount of money to spend there.
  1. Higher Margin Sales
More than 30 percent of gift card recipients say they are more likely to buy a full-price item rather than an item on sale when using a gift card.
  1. Future Sales
"Top-of-mind" awareness increases when the customer is exposed to gift cards and the brands they advertise.
  1. Decrease in Returned Merchandise
Because recipients have the flexibility to choose their own merchandise, returns and the high cost of managing them is greatly reduced.
30% profit increase when offering gift cards

Sterling Gift offers two programs that are guaranteed to fit the needs of any type and any size of business.  With the Sterling Gift Program, the cards can be used as a prepaid card, promotional card, employee rewards card, for a merchandise return, or even as a customer incentive.  The first is the Quick Card Program. It is designed for merchants who wish to create a card that is unique to their company. The Quick Card Program offers professionally-designed gift cards in a variety of designs that reflect all types of businesses. These cards can be customized to have the name and other additional information specific to your business. The name says it all – Quick Card orders are typically delivered in just 1-2 weeks’ time.

The second program that Sterling Gift offers is the Custom Card Program. The Custom Card Program offers uniquely styled gift cards that have a distinctive look and feel all your own. They are printed in full color for the utmost quality look with design flexibility that will be sure to grab customers’ attention. These cards are typically delivered in 3-5 weeks, slightly longer time than the Quick Card Program, but designed in mind to accentuate your business above the rest.

When you become a Sterling Gift member, you will also receive a starter kit of marketing materials that are a beginner’s outline to help you promote your program. The materials that are included are: fold-over card carriers, window clings, and an informational user guide that describes the Sterling Gift program of your choice in greater detail.