Visa takes action to increase EMV adoption by merchants and consumers.

Category: Merchant Processing Industry

With tens of thousands of merchants activating chip payment terminals each week, the United States is currently considered the largest chip market in the world. As secure chip transactions continue to rise, so too does the number of Visa chip payment transactions.
 

The approval rate for Visa chip transactions has risen to 96.8 percent.


U.S. consumers are using their Visa chip cards to make transactions securely and with convenience both domestically and abroad. The approval rate for Visa chip transactions has risen to 96.8 percent thanks to certain enhancements in Visa’s acceptance rules. As the market changes, this trend is more than likely to result in increased secured transactions for consumers and lower fraud costs for merchants and financial institutions. Visa has served as a driving force behind increased awareness and acceptance of EMV and EMV solutions.

 
  • Visa is taking a vocal stance that more places should be chip card friendly. With terminal certification as a huge barrier to making this a reality, Visa has announced a series of initiatives designed to change that.