Consumers flocked to their favorite retail stores, taking advantage of price cuts without having to deal with the craziness of Black Friday. The migration of consumers from brick-and-mortar stores to online shopping over this past Thanksgiving-Black Friday weekend continued this year. With sales figures now in, it would appear that those online sales have surged. A survey released by the National Retail Federation on Sunday estimated that 108.5 million Americans participated in online shopping over the long weekend, well above the 99.1 million who went to physical store locations. Last year, the numbers were roughly even for both avenues of shopping.
The numbers should not surprise anyone in this current day and age of widespread mobile usage. Consumers rely on their smart phones, tablets, and laptops for virtually everything in their day-to-day lives. Shopping plays a huge role in that. With projected revenues at $3.34 billion for 2016, the numbers are up over 21 percent compared to last yearís holiday shopping season. Purchases made through mobile devices reached $1.2 billion. Using a mobile device makes it easier to check out on Black Friday from the comforts of your own couch, rather than grabbing a laptop or sitting at a computer.
Thanksgiving travel for 2016 hit a nine-year high according to AAA, with more and more shoppers relying on their mobile devices to hit the holiday deals. On both Thanksgiving and Black Friday, purchases that were made through mobile devices accounted for a third of all total payment volume. It would appear that most people were more comfortable shopping on their mobile devices rather than going to actual stores.