The good news for point of sale resellers is that today’s market is a fertile one. More merchants than ever want to adopt the latest and greatest POS devices that enable them to handle a wider variety of transactions than ever before, and harness the informational power modern POS provides. However, because the ground is so fertile, overall, there is also plenty of competition out there from other POS resellers. So the question for any reseller becomes, “What can be done to stand out from this crowded field?”
The answer boils down to the ability to sell not only POS platforms and card readers themselves, but also the services resellers provide that others may not. There are six key areas where this can be achieved, and each is critical to highlighting why merchants are making the right choice for themselves, not only for the immediate future, but long term as well.