As a small coffee shop owner, it can be difficult to compete with the larger coffee chains like Starbucks or Dunkin Donuts. With an increasing number of major chain coffee shops opening every single day, independent and small chain shops have to continually look to new strategies to gain a competitive edge. With more and more customers desiring convenience and ease with payments, mobile payment solutions can help coffee shop owners thrive in a highly competitive market.
Mobile payment solutions are becoming a much bigger part of the competitive landscape, especially across quick serve and beverage shops. These payment technologies allow you to connect directly with customers and also help to provide a level of convenience that has proven to improve order accuracy, as well as increase sales.
A mobile credit card reader can make your business more profitable, expanding payment options and increasing customer loyalty. Putting increase customer satisfaction and sales aside, mobile payment solutions add sales tax automatically, calculate tip suggestions, easily create and offer specials and discounts, and send receipts directly to email. Mobile technology can help create accurate sales reporting, all while boasting the latest industry security standards certifications.
Providing patrons with a payment solution that offers an assortment of other features to better a business is exactly what your coffee shop needs to take itself to the next level and compete with larger chains.
Here are three benefits of mobile payment solutions:
1. Add Tip Amounts During Sales and Sales Tax Automatically
A majority of mobile credit card processors provide easy and straightforward steps on the actual device screen that require very minimal effort for the customer who is paying. The device automatically calculates sales tax and tips for each and every sale, which relieves the customer of having to calculate those in the middle of a transaction. This also helps keep accurate sales accounting while at the same time, getting more customers in and out with faster checkout times. Speeding along the checkout process is necessary when there are long lines of patrons waiting to give their coffee orders. A lot of people who get coffee need to grab it and go, which is why cutting down time on the checkout process is crucial to keeping your business ahead of the curve.
2. Easily Create and Offer Specials and Discounts
With the help of mobile payment technology, a coffee shop can provide digital coupons, loyalty programs, and discounts to customers through the payment system, making the customer experience more convenient and rewarding. This technology allows for the opportunity to market a business directly to hands of a customer and send them incentives that they more than likely will view. With the payment technology directly in their hands, they are able to access coupons and loyalty programs immediately, the fastest way to expand on your relationship with them. This creates a quicker return on investment and enhances customer loyalty. The end goal is for customers to choose your coffee shop as their go-to destination for their caffeinated beverages and continue coming back regularly.
3. Send Receipts Directly to Email
With more consumers utilizing their smartphones for every facet of their lives, emailed receipts are becoming increasingly more popular across all industries. Not only does this save your business on paper costs but it also provides a quicker way to get an itemized receipt over to your customers. Waiting for receipts to print often takes time, depending the payment processing device. Emailing cuts down on those wait times and paints your coffee shop as a picture of efficiency. Customers can get in and out of line without having to wait for their receipt to print or to sign their receipt. This allows for more coffee orders to be placed and fulfilled.
As a coffee shop owner, you are not only juggling day-to-day operations but you are worrying about keeping up with larger coffee chains. Mobile payment technology gives more ease and flexibility to coffee shop owners, allowing them to accept more payments and provide a more luxurious payment experience to your customers.