Paul Octavius is a professional photographer and Amex Ambassador. He believes that a great way to get maximize your sales on Small Business Saturday on November 25th is to create an event, “If you have your own voice, it is easier to shine. I think having an event is the best thing to do.”
Here are a few of his tips for how to create and promote the best Shop Small event:
1. Start with Social Media: Paul says, “Saturday is coming up. I would constantly be saying this is going to be here, this is going to be there, please go out and support.” He urges small business owners to spread the message through Instagram, Facebook, and your personal business website, if you have one.
2. Create and Utilize Visual Aids: Creating graphics and visual aids is a great way to engage with your customers through visual cues. Paul suggests using posters, banners, and the resources available through the Shop Small Studio.
3. Collaborate with Other Small Businesses: Find other small businesses in your community and collaborate with them to be a part of your Small Business Saturday event. Not only does this create stronger relationships with other shops but it can lead to cross-promoting, which further increases your visibility on the big day. Here are some other great free ways to increase the visibility of your business.
Stay tuned next week for our next segment of Small Business Saturday! For more information on how you can get your small business involved, visit: ShopSmall.com/Participate
Check out our segment from last week: Small Business Saturday: How One Retailer Uses Digital Marketing to Get Repeat Customers All Year Round