Finding new customers to buy your products or sell your services to is an important part of the sales process, but a daunting one at times. The good news for point of sale resellers is that today's market is a fertile one. More merchants than ever want to adopt the latest and greatest POS devices that enable them to handle a wider variety of transactions than ever before, and harness the informational power modern POS provides. However, because the ground is so fertile, overall, there is also plenty of competition out there from other POS resellers. It is important to have a strong base of sales strategies to set yourself apart from the rest.